A few days ago I did a local seminar on boost your SEO with effective email marketing strategy.
Some young entrepreneurs also participated in that conference.
One of them was a cake maker, who himself make delicious party cake and supplies home delivery.
In the question-answer session, he asked me-
Mr. Khairul, would you please make clear how an email campaign can boost my SEO?
I was expecting such a question from the participants.
Eventually, he did it.
Yes, I cleared him the whole issue very briefly.
Afterward, I have decided to talk to you about this matter. In its continuation, today I appear in a completely new but vital topic.
What is email marketing, why to do, how to do, when to do– relate those blah blah blah I don’t want to bore you.
But if you not be familiar with these or are interested in knowing then click the below link and read the juicy article where I have shown the email marketing beginning to campaign result evaluation.
The connection between email and SEO
What do you think, has any relationship between SEO and email marketing?
Not directly but indirectly has.
Many people believe that if focus keyword place on the email body then maybe it will help to rank their site.
This is obviously not true and it has no straight effect on the search engine positioning. Certainly, Google isn’t crawling email or depending on it will not even take you to the ranking.
Email is such communication tools that allow you to keep an audience engaged openly, and bring a lot of traffic to the website.
Yet it may not precisely affect the ranking but an effective email marketing strategy will boost your SEO which no other marketing channel allows for.
In recent times, a survey has been done on Return On Investment (ROI).
Where almost 8 of 10 marketers said SEO is either Excellent (31%) or Good (48%) for bringing ROI. Another study shows that 70% of marketer’s rate email marketing is either excellent (23%) or good (47%).
It means that email marketing and SEO are the most popular and effective digital marketing channel among all for increasing business and getting ROI.
Now we will explore how email marketing drives visitors to your website and how it can use an instrument to help or boost SEO.
Secrets things for success
As well as the guidance above, consider the next techniques for success in email marketing as a supportive channel for SEO:
Try not to insist the customer too much to buy your product or compel them to make a particular move. Instead, give attention to providing them with stuff and opportunities that they might really find valuable.
An important part of email marketing is list building. In the hope of getting lots of leads in a short time, many people buy it from the third-party vendor.
That’s not fair at all. You will need to collect the leads naturally.
On the top, it may seem to be like mailing out more email messages means even more opportunities for growth.
However, spamming your lead may cause those to unsubscribe. Limit yourself. Research shows, open up rates are highest when companies send two emails per month.
Ensure you’re using an email platform that provides you adequate insights into how your audience behaves and interacts with your articles. At the very least, you ought to be able to track opening and click through rate.
Finally, I want to say that email marketing strategies cannot directly rank any keyword of a website or Google does not crawl email for ranking, but It affects users to read content, share it, comment it, linking to it.
Those can help to rank your website faster.
To employ email marketing as an SEO booster you have to run an email campaign combining a good email planning and blog post data analysis with patience.
Otherwise, it can’t be possible to get good SEO results from email marketing.