Do you know how to promote website to drive more traffic easily and safely?
If you’re an SEO techie like me, you apparently know to promote a website there are many applicable methods.
But, If you are a new online marketer then it is a bit difficult for you to know.
Website promotion is a very challenging task for any online marketer. Its success depends on your final goal.
In this article, I will expound how to promote the website for newbie and explore some classy tips for experienced online marketers that will take their experience to the next level for sure.
When you reach the last word by reading, you’ll be amazed to understand how easy it is to bring more visitors to a website.
I’ve segmented the entire content into 7 parts. You can start reading from any of them.
Utilize Social Platform
Utilize Facebook Adverts to Promote Your Website
According to the Internet World Stats, around 49.6% of the world populations are using the internet. 22.8% are using Facebook.
Image Source: Internet World Stats
Zephoria Digital Marketing shows a data, around the world, there are more than 1.86 billion monthly active Facebook users.
Overall, the Like and Share Buttons are seen nearly 10 million sites every day.
Normal time spent per Facebook visit is 20 minutes.
I present this data for a definite reason.
Let me explain.
People are using FB not only as a social media but also a marketing platform.
As a human we like to express, we like to share.
Using those tendencies, we show our product on the Facebook. When someone like this or feel interest to buy they can easily contact you.
This is one of the best marketing practice on the internet.
You already came to know that considerable internet users are engaged on Facebook.
If you reach them with your website what will happen then?
Yes, you get thousands of visitors.
More you engage with the targeted audience greater has a chance to raise viewer impression as well as business.
Facebook offer adverts program to promote your website. The best feature is you can customize your target audience category like a man, woman, location, age etc.
Although it is a paid program, you can return more than you cost and it can be one of the best answers on how to promote website.
Twitter Ads Campaign That Will Increase Traffic To Your Website
Twitter is also a very popular social media.
According to The Statistics Portal as of 01 January 2018, Total Number of Monthly Active Twitter Users is 330 million.
Image Source: Statista
From this, it is clear that a huge number of peoples are engaged in here. The common people as well as popular celebrity tweets whenever they get the opportunity.
Through the Twitter Ads Campaign, a large number of visitors can be increased on the website.
The biggest advantage of this campaign is that here you can target specific audiences. As a result, it is possible to reach your message easily to more people.
Do you get the point?
I think you do.
Yes, you are on the right way. Twiter has the answers of how to promote website.
The details of how to run an Ads Campaign on Twitter and increase traffic on website is discussed and shown step by step in the Twiter Business Section.
You are highly recommended to read that details for more information.
Share Your Site With LinkedIn Professionals
LinkedIn is the number one fully professional platform.
Let me show a statistics.
According to LinkedIn officials
- Around the world registered Linkedin users are 433 million
- In the USA, LinkedIn users are 128 million
- 13% LinkedIn users are 15 to 34 years old
- Each LinkedIn user has an estimated value of $84
- Even 41% millionaires use LinkedIn
- 40% of all LinkedIn users check the website daily
- 40 Million Decision Makers use LinkedIn regularly
There are thousands of groups are already lying in the LinkedIn. Just find your niche group and join.
Helping others is the best way to impress.
Start to help others, discuss other posts, create an author value, promote your website and drive the traffic easily.
Adopt Google Plus Communities to Promote Your Website
Most of the people idle in common social platform.
They try to promote their website only to the current social media followers. It’s a very bad practice.
Expose your website. Never limit yourself.
Google+ is an effective way of engaging conversations.
There are so many existing groups and communities for every niche in Google plus, where you can interact with people and share your best content. If you want, you can also create your own community.
Google Plus is unparalleled in SEO and digital marketing.
When you properly utilize this magnificent platform you can automatically get your quires- how to promote website answers.
Implement Content Management Strategy
Writing articles is another way to promote a website.
Although It has the great impact most of the online marketer skip this process.
But, I personally use this tricks in promoting my site.
There are many websites on the internet that will allow publishing articles.
And it will endure in their databases or directory.
With your permission, they also publish your article along with author bio on other sites that you would not even submit to.
Make sure that your website live URL’s is in your author bio.
Increase Content Publishing Frequency
How many contents you publish in a certain period is called content publishing frequency.
Publishing more content is one of the best ways of website promotion.
When you increase it from 1 to 2 or publish more articles a week, you’ll notice a significant increase in traffic to your website.
According to Hubspot research result, the companies that publish 16+ blog posts per month get 3.5 times more traffic and 4.5 times more leads than companies that publish between 0 – 5 blog posts monthly.
No matter what your niche is, research has proved that publishing more content will always lead to an increase in traffic for you.
Publishing Longer Content Gear Up Your Website Promotion
Content length is a ranking factor. Google suggest writing long content.
In past, 300 words article treated as good.
But, at present, above 2000 words is standard for quality content. It does not only increase your SEO benefit but also increase readability.
Research result shows contents of more than 2000 words come to the top 10 results.
More the word more the chance to place long tail keyword.
Make Content That Shouts “Share me”
As I said earlier, content is the king. It is the most vital part of any kind of website.
Is this enough for average content?
The answer is ‘NO’.
Everybody can create content but only some people can create quality content.
Your content should be more attractive and informative.
If you present the same thing as other websites, it is tough to bit them to come at the top 10. Make some difference. Let them know your content contain something special.
Suppose, you sell Typing Services on your website. You need to write the article in such a way that the audience will want to buy the service from you. You have to give them a passage which through they contact you.
Make content that holds visitor attention. State the topic in such a way that visitor feel interested in sharing with others.
Here are some tricks.
- Start with topic related impressive introduction
- In the first paragraph give an idea what will get after seeing your content
- Write as easy as possible
- Make sentences easy and soothing
- Present the topic as storytelling
- Provide detail information. So that they do not feel the necessity of visiting another site for more info
- Use call-to-action keyword
- Ask and answer some question considering visitor mind
- Sketch out product benefits
- Give some profitable advice
- Inspire them to leave comments
Finally, if your content hit visitor mind it will surely share in social media and get the natural backlinks.
Employ Search Engine Optimization
Conveying Traffic To Your Website Through Search Engine Optimization
Research shows, almost 80% website traffic among all comes from search engine.
All online marketers are certifying search engine is the number one source for traffic.
Never stop SEO process.
It helps search engine to find your website within a second in top 10 results.
Search Engine Optimisation (SEO) is the best way of getting organic visitors. Everything on your site like Title, Image, Content, Video all needs to do optimize.
If the search engine cannot find the website it is quite impossible to create traffic flood.
Search engine optimization is still my number one traffic generator. I receive more traffic from Google than any other source on the internet.
But it is now more and more difficult to acquire a top ten position on any type of search engines. Like Google, Yahoo, Bing and so on. Because the internet grows rapidly and more website owners compete for the same keywords.
Once there was a time when anyone could rely on Google to provide them more visitor but not anymore.
Google changed their rules and regulation and continuously keep updating their database.
They have a strong virtual robot or automatic program, commonly known as Google algorithm, continuously monitoring your website data.
When your website meets all the requirements, they start to crawl the site information for considering rank.
So, it is one of the best ways to getting more visitor with free of cost.
SEO is the way of representing your site to the google.
If google once considers your site is authentic, surely you will get the visitor on regular basis without any cost.
I like this way very much to promote the website. And definitely, SEO is the best answer to the question of how to promote website.
Run Email Marketing
Create Email Database And Issue Newsletter When You Post New Content
Email is very powerful and effective online communication media.
On the internet, you can find rare person who does not use email.
Actually, people are bound to use email to get full feature of the internet. It is a very strong medium for generating steady visitors. A greater number of blogger agree with this theory.
It has a solid reason.
You have less chance to decrease your email list. Generally, it will increase and help you to keep stable when your traffic graph going to down.
Capturing users email addresses is the unavoidable part to promote your website.
Start a newsletter and ask your website visitors to subscribe somewhere on your site.
Once they subscribed, you get their email address.
You need to create an email list or email database accordingly.
After having a good subscriber list, you can e-mail your customer a weekly e-newsletter.
Send a newsletter when you publish a new post. It should be attractive, informative, relevant to your website and the subject should be eye-catching and meaningful. It will increase your returning rate and decrease the bounce rate.
Email is the most personal practice to speak with your visitors.
I recommend you to read how to develop an Effective Email Marketing Strategy to grow a business. It will help you to know about email marketing in details.
In the market, available email management service offers different plan both Free and paid.
MailChimp is best for me among them. It has “Forever Free” plan combining Up to 2,000 subscribers and 12,000 emails per month.
I suggest starting to create your list from today and send the beautiful newsletter to your subscriber. It will consistently crack the secret of how to promote website.
Make Valid Relationship
Establish a relationship with other popular bloggers
A good relationship is very important for both online and offline marketing. It has two sides benefits.
- You’ll get the opportunity to rank in Google for new keywords.
- Having a chance of getting new valuable followers.
As an example, you have a health niche website. You publish resourceful informative content regularly.
But, lack of promotion you have not bring enough visitor. Although your content is very much qualitative.
On the other hand, another blogger has already established the same health-related website. Just offer him to share his article on your site.
Every blogger always tries his best to promote his article.
That’s the main point.
If the guest author has one thousand followers, your website will come in contact with one thousand potential new visitors.
You have to consider 7 points during building a relationship.
- Welcome only your site related content
- Accept only known and popular blogger
- Check their content quality and viewer impression
- If their content is worse than you never connect that blogger
- Always try to link with authentic blogger
- Only publish content if you believe your viewers will get some information from it
- No need to connect with penalized website
Authentic Links Make Your Site Valuable
Suppose, you go the most popular doctor Mr. Adam for your back pain.
After checking doctor says you may go Mrs. Sara because she is the specialist for your kind of pain. She will be able to guide you better than me. You go to her to take treatment.
Finally, you will recover from all problem.
Now, what is your impression of Mr.Adam?
Definitely, he is a good doctor. Although he was not given proper treatment but advised you another specialist who was your real need. It proves at least you get a good advise if he unable to provide treatment.
Getting backlink from an authoritative website is like a getting advice from a good doctor. At least you have a link to such a website which already have a good impression to the google. It has a great impact on site ranking.
Internal Linking Hold Visitors More Time On Your Website
Let know the visitors they do not need to go outside for information.
Make them involved reading more article.
Internal link within a site can hold reader more time on a website.
There are two basic and most practice internal link building methods.
» The first one is never using the naked link.
» Another one is using anchor text.
Anchor text is mainly used for linkage with other pages or website. It is created with meaningful ‘text word’. It is a visible clickable text which contains a hyperlink.
Anchor text color will be different from your regular text color.
For example, to be a successful marketer you have to know 12 Ways Of Productivity Improvement.
The main benefit of anchor text is it holds the visitor on your site.
Visitors have not need to scroll down to see the other topic of your site.
When you create an authoritative external link to show more information by an anchor text user will trust you, like you and share you.
Join Quora and Answer People
Quora is a very good Q&A platform. It is a great source of traffic.
In Quora, hundreds of questions published every day on all niches, and you should be the one to provide help first.
A lot of users ask the different question about the different topic. Same way, so many expert people answer those questions. By this, a relation is established between questioner and answerer.
When you help people by answering the question they would like to follow you.
More the follower more the chance to drive them to your website.
You can easily share your website link on this platform. The best thing is that all links automatically shows with an anchor text.
You can create a good profile. Overall Quora is a valuable online platform for making yourself valuable in a specific niche.
Don’t Be Lazy To Do Comment On Other Blogs
Appreciation gives the inspiration for doing better.
Constructive criticism helps to improve.
Yes, I speak about blog commenting.
This can bring lots of traffic to your website. It’s happening only for the right comment on a highly authoritative blog.
There are thousands of blogs in your niche already exist on the internet.
You have to identify the top one. Start reading and commenting on blogs on a regular basis. It has some benefits.
- Blog owner treats you a good reader as you visit his/her blog regularly
- Other members will start to gives value you
- Blogger and member will visit your site
- Increase your website traffic
- You may get a valuable backlink
- Have a chance of getting an invitation to guest blogging
- Helps you to make your domain name and search engine authority
- It helps to develop your authority
Join In Forums And Drive Traffic To Your Website
Forum means a definite place where one can share his/her knowledge and experiences. On the other hand, it’s the way of self-branding.
You can make yourself valuable by giving a problem-solving opinion, share your experience, provide information, discuss the problem and so on.
Keep in mind, it’s totally different from commenting. You present yourself by your writing. When you impress people, giving them trust that you are experienced they will surely visit your site.
So, join in most popular forums in your industry and provide help to those asking. Where necessary, place your website carefully.
If your discussions are appropriate, some might visit your website.
The main goal of a press release is to provide freelance writers/bloggers/journalists with the essential information they have to research and write reviews or articles of their own that may promote your site (or your business, products & services).
Press releases on the internet are gaining in reputation recently.
You will actually get a press release posted and listed on Yahoo and Yahoo news search within twenty-four hours.
Free classified advertising is another way to promote your site for free.
But website grows rapidly. A number of website owners submitting their site to a free advertising site.
More on the website more the post. As well as your advertisement will be seen less due to post gathering.
The important thing is to test everything you do before run advertising.
When you find a good classified site that is offering you traffic keep using it but follow their guidelines how often you should post.
Paid Advertising An Outstanding Website Marketing Tools
Now I’m going to tell about an outstanding website marketing tools which is very much effective to promote the website.
It requires some cash but the response is remarkable.
I survey on website advertising. The majority of men and women want good quality traffic to a site. But, they do not agree to spend a single US dollar.
All want to do it FREE of cost.
Even though it is possible to promote an internet site free of charge with no money. I recommend some form of pay per click campaign using Google AdWords or Google search engine marketing.
Go through Offline Campaign
Offline publicity (for Local Business)
This topic will be fruitful for local business.
When we need something, our very first step is to search on the internet. We want everything in a short, in a hand, in time.
We become digital.
But, still, we use offline marketing. Even sometimes its add extra value to your business.
Let me discuss, how?
Suppose, you belong a boutique house in your local area. It contains the only ladies item.
Considering the matter, your targeted customer will be local women. You have to reach them applying the offline method.
Organising events is the most effective way of offline marketing.
A local event can give you familiarity. But organizing a local event is not enough for marketing promotion.
You have to apply some techniques for this. Like, invite local media person, encourage your targeted customer to attend the event, don’t miss the chance to represent you and so on.
More the gathering more the chance to reach the audience.
Event organizing is the good practice for branding.
If event management has not possible it’s better to sponsor an event.
There is a sponsored page for almost all types of events, and from there you can easily get a backlink.
Not only that, as much as you write about the event, all the media will be mentioned as sponsored by you. That means you can get backlinks from many authority sites.
As sponsored you will be invited to the event and you will also be able to establish relationships with many people.
Participate In The Event
Not only will you get familiarity by organizing some events, but you can also get familiarity while participating in various events.
Each event will give you the opportunity to establish relationships with new people to increase your contact.
Not only that, you get enough opportunities to promote new business or business from each event, but only you have to use that opportunity.
It is a very old method but still effective. You can easily advertise in public crowded place through the leaflet. People like to see something in their hand.
Say, one woman is waiting for a bus. Just give her a leaflet. She definitely read your leaflet because she is in a boring waiting mood and will try to overcome that moment. It’s the perfect time to hit her mind.
I think I give you the understand the value of leaflet publicity.
This is just an example. Try to find out your best time.
I’m reaching the end point of this article.
Here, I try to put the most effective ways of how to promote website.
There is actually a lot of technique which is also practice to promote a website. Try to start with mentioned points.
Work with your imagination and do not be afraid to try new things. Most importantly, never stop promoting.
Keep in mind as I said earlier, more the marketing more the visitors.
If you require more help or direction, don’t hesitate to contact me. If you have your own particular techniques please don’t be shy to share with us.
Thank you very much for reading my writing.