Have you ever thought how to win market and influence people with web research?
I believe you did and so you read this blog to reveal the secret.
Definitely, web research is the process of extracting the desired information from thousands of website on a particular subject with the use of search engines like Google, Yahoo, Bing and many more.
So let’s talk about how to do it better without defining its definition.
The statistics portal Statista shows a data, In the year 2017, around 1.66 billion people worldwide shopping online, which is worth about 2.3 trillion U.S. dollars and projections show this number will go up to 4.48 trillion U.S. dollars in 2021.
From the stat, it is clear, as a marketer you have to perform proper web research to identify your potential customer.
Know the Types of Web Research
If you want you can find something on the internet.
But to find the exact information you should know the type of web search.
Nearly all web research is generally divided into two categories.
Informational– When we conduct research simply for looking information is called informational web research.
Example, for business purpose, Mr. Adam looking for top 50 college names, their addresses, contact numbers, web addresses, contact email in New York City.
The research that is conducting to extract all the information is informational web research.
Transactional- Generally, research that is done to buy product or service is called transactional web research.
Example, Mr. Adam wishes to buy a bicycle. He has done a few research work on the internet so that he can buy a good quality product at minimal cost.
This kind of research is classified as transactional web research.
What are the Qualities of a Good Web Analyst?
A man who collects information by deep digging and analysis for a specific objective is known as a research analyst.
And the person who did this on the web is called web research analyst.
To be an analyst,
- Must have internet knowledge.
- Need to know how to find required information for a specific keyword.
- Must need a clear concept of the search engine.
- Have to know how exact match keyword works in the search engine.
- Allintitle & Allinurl are must know.
- And most importantly should be patient and honest.
Besides, above-mentioned attributes make a web research analyst more perfect.
How to Do Web Research
The internet makes the searching any topic very easier than ever before.
In past, peoples are used going to the library to find any information.
But, the trend has changed.
Now, people have the internet. They have a smartphone, laptop, iPhone, tab, personal computer and many another gadget. They just use the web to find information through their personal widget.
Just go to search engine, type your desired topic and click. And you will get your info.
The most amazing thing is that it just takes a moment to do this.
On the other hand, in addition to rendering it much easier to access information, the internet has additionally made it much easier to access misinformation.
However, by means of following a few primary approaches, you can avoid being fooled or misled by a fraud & wrong net source.
1. Practice Standard Web Search Tools With Care
To find any information it is easy to ask google. It has unthinkable and uncountable information resources.
Google has a virtual robot to index data below than a second. Yahoo, Bing, ask.com, AOL, Baidu and lot of search engine are available to find any information on the internet.
Web search tools i.e. search engine crawls the web indexing pages by reviewing the words and phrases that show up on those pages.
Actually, the procedure is robotic.
Every search engine has an algorithm that is utilized to rank set in for unique research.
This implies no human is verifying the exactness of the results. The “top” result is directly the consequence of algorithm.
Every search engines have its own algorithm.
So the “top” result on Google won’t really be the “top” result on Yahoo, even with precisely the same phrasing.
In reality, not every online data is believable or definitive. Anybody can make a website and the volume of poor, unsubstantiated, unclear, and wrong information generally exceeds the good things online.
2. Pick Your Desired Keyword Wisely
When you request a query for a specific topic, search engine shows you a boundless number of potential word and phrase.
So, it is very important to think what you exactly need. Otherwise, you get puzzled.
Try to find out a good keyword. And in addition, try multiple different search combinations.
Now I am going to tell you the very effective keyword picking technique.
√ Generate some idea by your own brainstorming.
√ Always try to broad match keyword.
Say, If you are doing research on the beautiful place in Bangladesh, you may run a search for the Most beautiful place in Bangladesh.
√ Use AND to narrow down your search.
Say, For searching the beautiful place in Bangladesh, you may run a search for Beautiful place AND Bangladesh. The search engine provides results that incorporate both of those topic keywords.
√ You can use OR to searches for related keywords.
Say, you could search for Beautiful place OR attractive place OR tourist spot. This would return comes about that contain at least one of those terms.
√ You can use NOT to avoid keyword from your inquiry.
Say, you could search for Beautiful place AND Bangladesh NOT India. You would not get any result that included India.
√ Use quote marks (” “) to search for information. Basically, it is used for exact match keyword.
Say, you want to search Beautiful place in Bangladesh then write “Beautiful place in Bangladesh” with quote marks in the search box. It shows you only the result which is exactly related to the keyword.
This web research method consumes less time to find information.
The main benefit is that you get only exact information.
In one sense it is also a disadvantage. Because search engine will kick out any result that isn’t a correct match.
For instance, you would not get the result of Bangladeshi Village or Bangladeshi Culture since they are not worded precisely the way you search.
3. Reliability of the Resources
From where you get the information is very important.
Worldwide web has unlimited data about any specific topic.
Some of them are wrong and unauthentic.
So, you have to confirm first the information source is authentic.
Before picking up data, you must have checked the site acceptability. That means how many visitors visit and how informative this site is.
.gov, .edu, .org is commonly authentic site.
BBC, CNN, Guardian, Al-Jazeera etc are also the trusted site for news.
4. Never Stop On the First Page……Keep Digging
Our common practice, visit the website which is shown on the first page.
We are very lazy to go next page. But, for web research, we must prohibit this habit.
Because there are many informative websites are available on page 2, 3, 4 and next on.
They are back due to lack of Improve SEO.
To get proper information you have to do the deep digging.
So, try to visit at least next 4 to 5 page. And make it as a professional rule.
5. Use Wikipedia
Wikipedia is a big resource of information.
Here you can get any kind of information. And most of them are authentic.
It provides a reference for every information. I think it the best feature of Wikipedia.
Report Making and Analysis
Web research report is an art. It expresses your professionalism.
Try to gather all information in such a way that anyone can easily understand at a glance.
Say, you search information about the most popular College in the USA.
In this case, you must put following data in your report.
Below are compulsory
- School Name
- Location Details
- State Name
- Contact Number
- Website Address
- Remarks (Here you can write any kind of special note)
This is optional
- No of Branch
- No of Student
- Establish Date
- Yearly Result
- Position (Among all school in the USA)
Think when you submit this report, anyone can get easily all information for an individual school.
In the end, I want to say again, world wide web is like an ocean. Here you get all the things. But, it’s up to you what you need. What your demand. Try to follow all methods I have explained above. Surely, you will able to get your desired information within time.
Here, I provide a proper guideline for web research task. You may like my another article about Email Marketing. If you face any problem feel free to ask me in below comment box.
Of course, I will help you to solve the matter.
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