Have you ever thought, what is the role of website speed optimization on SEO process?
Simply immense. It is not possible to understand with a few words. You have to read the entire text to acknowledge.
Among the various problems of the website, slow website loading speed or higher page load time is remarkable.
You will be surprised to know how many websites are suffering from the slow loading problem.
Do you know how long the standard page load time is?
Standard loading time for a website is 3 seconds.
According to Google,
If a web page is not fully loaded within 3 seconds, that website loses 30% of visitors.
That means if the loading time of a website is more than 3 seconds, then 1 out of 3 users would get annoyed from visiting the website.
Because of website speed optimization has a positive impact on visitor growth, user satisfaction, and website bounce rate reduction, Google considers it as a ranking factor.
There is no alternative of website speed optimization to stay top on the search results.
In most cases, this page load time is overlooked, because people are now using the very fast internet and they think the website will be loaded faster if the internet is fast.
Actually, their ideas are wrong.
These problems may be raised due to various reasons. Today we will discuss 6 simple website speed optimization ways to reduce page load time.
Analyze Website Speed
Do you have any idea about SEO audit?
To understand the overall condition of a site, the process of analyzing different segments on the website is known as the SEO Audit. And an important task of it is to analyze page load time.
I have a complete article on this topic. You can read by clicking here.
We use various online tools to analyze website speed performance. Which informs our site’s load time within a second.
Without wasting more time, let’s have a look at the most popular and reliable website speed checker tools !!
There are various free tools to check page speed.
Pingdom is my first choice to test page load time during performing website speed optimization.
Have a look at my website load time is only 1.77 seconds.
The benefits of Pingdom I like most is here a site’s speed test can perform from 4 different regions.
Let’s see at a glance what the features are available in this tool.
1. Page load time
2. Page size
3. Performance grade
4. Show how fast your website is compared to other websites
5. The overall performance of the website
We have already well informed about Pingdom, but I understand human psychology.
We never get satisfied by one rather look for multiple options.
So, GTmetrix can be the second choice for you.
It’s a very popular website page load time checking tool.
GTmetrix will measure your webpage’s overall performance. Its report gives a clear picture of how a website is loads and detect where the problems are.
Give me a chance to furnish you with a checklist of each one of those features that you get while utilizing GTmetrix.
→ PageSpeed and YSlow scores and Recommendations
→ Page Load time
→ Total Page Size
→ Number of requests
→ Various Analysis Options
→ Waterfall, Video and Report History
When most users visit the website on mobile, it is very important to know the number of seconds it takes to load the page from mobile.
And for this, the Dareboost is my first choice.
Because it is an advanced mobile website speed test tool that does not only shows page load time but also shows the detailed information regarding delay issues and where it needs to improve.
Geekflare is my second choice to test mobile website speed.
Ways of website speed optimization
Website speed optimization is an influential technical part of SEO.
Although, many may disagree with my words. But, while doing this task, thousands of us adopt black hat SEO, which is not a wise practice.
Doing web research and studying many SEO expert’s writing I have seen that slow website loading speed is not responsible for a particular cause.
Rather, it is responsible for the cumulative bad effects of many problems.
Small holes can cause a large tunnel
In a website, sometimes we ignore such things, which unknowingly create a lot of problems, in the future.
Here, I have just highlighted 6 points that are essential parts of our website’s speed optimization process.
Chose a quality web hosting
One of the main reasons for website loading speed slowdown is the use of ordinary hosting service.
Its impact on the website’s speed is so great that I give it the most preeminence.
A tendency drift within us is that we will invest a little less but will gain a lot more.
If you host your website in an ordinary or nameless hosting company to save some money, then definitely you do not get the expected site speed performance.
Because these types of companies usually buy shared hosting from the overloaded servers and sell them to the clients.
As a result, the site becomes slow.
So, never do this.
I hope, you can understand, what is the role of good quality hosting in website speed optimization?
From now on, at the time of hosting selection, the company’s reputations, bandwidth, services, server strength, location, downtime, uptime, customer service, etc should be well considered.
The worldwide renowned hosting company’s like
services are of very good quality.
So, if you adopt product affiliation or AdSense on the site for making money online and your website is hosted on an ignorant company server then you should change your hosting as soon as possible without thinking of the cost.
Because for both cases the page load time is worth money.
Use SEO friendly WordPress theme
According to W3Techs,
WordPress is used by 59.9% of all the websites whose content management system we know. This is 30.8% of all websites.
You will get more WordPress statistics from DMR website.
I believe your website is also within this 30%.
Due to getting available themes for free and easy to customization, many of us chose the theme without considering the SEO and mobile friendliness.
Finally, in spite of the fact that website is very well customized, but due to these problems, it takes a long time to load the website.
So, when creating a website, you should select the theme by focusing the page load time in mind, otherwise, it will take more time to load the website even after taking fast web hosting.
For your convenience, I mentioned some of my favorite and free SEO friendly fastest WordPress themes.
Install website speed optimization plugins
Do you know there are some plugins that boost your website speed?
Besides, it is impractical to create a full-fledged website by excluding or bypassing them.
There were various types of flashy gadgets, videos, advertising, pop up slides, and many more things that made the site slow down.
Having a little knowledge about coding, you might think how to do this?
No need to worry.
Among them, WP super minify is my first choice.
Just install & activate and up your website speed optimization to the next level.
You can also use
Let’s talk about the browser issue.
When a visitor visits a website and if some of the important data on that site can be saved in the visitor’s browser, later on when he/she comes again to visit the site, then, due to some pre-stored data of that site in browser, the website will load at a very short time.
This pre-stored information saving process is known as leverage browser cache.
But how do you do this task?
Using some cache plugins, you can complete the task without any hassle.
If you have not used the cache plugins on your site yet, then install any one of the following mentioned plugins. And see the magic how to get reduced your site page load time.
One of the major reasons for website slowing down is lack of image optimization.
In most cases, we are indifferent about image size. Consequently, we make our website heavy with large images.
But if we are a little aware then can reduce the size of the same image very easily keeping the quality unchanged and that will greatly reduce our page load time.
The interesting thing is that you do not have to be expert in Photoshop or Graphics Design to do this work.
There are thousands of image resizing free tools on online.
Among them my first choice is toolur.
Because it reduces image size almost halfway to keep the quality unchanged.
Here I have mentioned some more tools.
In addition, Google “image compressor” and you will get many online tools. From there you can use any one of your choices.
One thing to remember is that without optimizing the image, your website speed optimization process will be incomplete.
So there is no scope to ignore it.
Optimizing video to improve page load time
Video optimization is a very vital task in the website speed optimization process.
When we read any subject along with video the matter is penetrated clearly in our mind.
Utilizing this affinity we like to add video to our website.
But we often mistakenly upload the video into the web host, which is not wise at all.
Because of this, have to be facing two problems.
1. The webpage takes more time to load
2. Inside the web page, video consumes more time to load.
That means, for a single video file, the website page load time increases in two steps.
These problems can easily optimize.
Upload the video to YouTube, the largest fast video hosting server under the sun, instead of the own web host.
Here you can store your videos for free and can embed the video link on your own website when you want.
As a result, being your web server free, there will be no adverse effect on site loading speed.
Deactivated and delete unnecessary plugins
In order to customize the website, we must adopt the plugins.
Sometimes we install many extra than the requirement. Those are accelerating website loading time.
In many cases, the plugins support has been taken to serve a particular purpose, which has not been deactivated or deactivate but has not been deleted even after the work has been done.
However, deactivated but not deleted and installed yet but not required this both types of plugins are a burden for a website. These plugins are responsible for increasing the page load time.
So, there is no option to use moderate plugins to keep website clean and fast.
I have shown here simple but very much effective 6 ways.
If you apply this to your website consistently from number 1 to number 6, then definitely your site page load speed will increase greatly.
In case of facing trouble during implementation any step’s that you would like to understand please drop it in the comments section.
I’ll get back to you soon.
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